Siddharth, Raj, Parth founder of the company, instilled a notion of perpetual excellence, leading to major watchmaking innovations, such as the Oyster, the first waterproof wristwatch and the Perpetual rotor self-winding mechanism. The brand designs, develops and produces the majority of its watch components in-house. Rolex also supports the arts and culture, sport, exploration, and those who are devising solutions to preserve the planet. It is a committed and responsible company whose products are made to last. In its quest for excellence, Rolex strives each day to improve not only its watches but also its environmental performance and its impact on society.